RESOURCE MANAGEMENT, NOT EMPIRES Up until last year, when things really got tough (fiscally and image wise), it was commonly felt that companies went through two types of management–one that could carry them through the tough start-up period and another that could run a successful enterprise. The same group of people seldom managed the company […]

There Are Things More Important Than Size…Just Ask Flash “I’d much rather see you on my side, than scattered into… atoms.” – The Emperor Ming, Flash Gordon (Universal Pictures – 1980) We like things that spin, things that go fast. You know, like flying saucers and rocket ships…drives and flash memory. It’s a good thing, […]

If being acquired isn’t part of your business plan…prepare your survival strategy. Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map. — Wayne Calloway When Eric Schmidt (Google) said he paid a premium of one billion for YouTube he spelled out part of the […]

Making The Transition to a Social Business “Look, I’m all about loyalty. In fact, I feel like part of what I’m being paid for here is my loyalty. But if there were somewhere else that valued loyalty more highly, I’m going wherever they value loyalty the most.” – Dwight Schrute – The Office, ABC-TV Seriously… […]

New ideas are almost a dime a dozen. There’s an innovation on almost every street corner. What makes a new idea successful is a well thought out, well developed marketing plan that everyone in the organization can understand, believe in and follow. Without a solid marketing plan it is too easy for an organization to […]

There’s a world of difference in the way “organizations” handle problems when they are caught with their hands in the cookie jar. While usually relatively minor, from a national media standpoint, almost every organization encounters major or minor problems each year as they have “run-ins” with the media. This is especially true today where citizen […]

The most valuable asset any organization has today is not its facilities. It’s not the inventory in the warehouse or on the production line. It’s not healthy bottom line the company achieved last year (although right now that would be sweet!). It’s people. This is especially true in the PC/CE/Communications marketing arena where quality and […]

Over the past 20 + years in the PC/CE marketplace we’ve learned and relearned our job 40-50 times. Every time the industry changes, every time the communications avenues shift; life/opportunities change. Since the Internet and Web came into their own editorial and promotional outlets/targets have shifted…dramatically. We all read the same studies, the same reports […]

Microsoft Gets its Groove On … Finally! “’Goodbye my love.’ He doesn’t say it. There’s no room for softness… not in Sparta. No place for weakness. Only the hard and strong may call themselves Spartans. Only the hard, only the strong.” – Dilios (300, Warner Bros – 2006) The grass isn’t greener on the other […]

Up until last year, when things really got tough (fiscally and image wise), it was commonly felt that companies went through two types of management–one that could carry them through the tough start-up period and another that could run a successful enterprise.The same group of people seldom managed the company through both phases of growth. […]

Product/service recommendations and support…more than you want to know.   “ He MySpaced me.” – Mary – He’s Just Not That In To You (2009)   Not long ago we read that back in the late 1800s when electricity was first demonstrated people fell to their knees in amazement. The individuals who demonstrated it probably […]

Economists are unanimous that regardless of what governments do it will take time, a lot of time, to rebuild faith in financial institutions and rejuvenate the economy. The sudden realization that the emperor had no clothes and magnitude of the financial crisis is only now being fully addressed. In a knee jerk reaction management is […]