A new robotic pizza-making kiosk has drawn mixed reviews — ranging from ambilvalence to disdain — from traditional pizza makers and pizza lovers, alike.
The Let’s Pizza machine actually creates a complete, fresh pizza, to order, from scratch, using advanced infrared baking and robotics technology, in less than three minutes.
It’s proved very popular in public trials, according to the inventor, native Italian Claudio Torghele. But we can’t help noticing that those trials rook place in Germany.
Nevertheless…
Torghele says part of the machine’s appeal is its high ‘curiosity’ factor.
“This is not just a vending machine, it’s a mini-pizzeria,” he told reporters. “It has windows where you can watch the pizza-making process. Kids, including my own, love it. When the machine is working, there’s always a crowd.”
Let’s Pizza will be marketed worldwide, featuring topping selections geared to each culture and market.
And what do real pizza aficionados have to say about ‘The Pizzanator’?
“This machine is a toy,” Pino Morelli of the Association of Italian Pizzerias told Reuters news agency. “Perhaps it will find a niche overseas but Italians are born with pizza. Their mothers feed it to them as babies. They understand it.”
Pizza is said to have been invented in the southern Italian city of Naples, in the mid 18th century.