Apple has summarily quashed rumours that a new Mac Mini and an updated iMac family will be unveiled in time for year-end holiday gift giving.

The rumours surfaced on fan blogs and online forums over the weekend and quickly took on a life of their own.

However, an Apple rep told Macworld magazine yesterday that, “Our holiday lineup is set.’

Apple released a totally-revamped Mac Book lineup just last month, in anticipatioon of the coming Christmas season. The new portables both raised the bar in terms of MacBook design and lowered the entry level price point for Mac portables.

Apple has traditionally made major new product announcements in January, at the annual Macworld Conference and Expo, and in mid-summer, in anticipation of the fall back-to-school sales spike.