What’s as Canadian as Hockey Night In Canada (HNIC)? The first thing many will think of is, “beer” — Molson’s products, specifically, which have been sponsoring the game telecasts as long as most of us can remember.

Now, Molson’s and HNIC are partnering to promote themselves and the new Hockey Theme, chosen recently in a cross-Canada contest which saw hundreds of fans submit suggestions for new Hockey Night tune.

Thanks to Molson’s, you can download a custom ringtone of the new Hockey Theme for your cell phone, for free, from the company’s Web site.

But there are only 10,000 free downloads available and you have to be a Molson Insider (i.e.- register at their site) to access the download page. Hard-core fans will want to act now to avoid disappointment!