From: CNet News > WebWare –

Google has launched a new service that inserts ads into games. AdSense for Games is still in beta, but the buzz in the game industry is already building.

Observers had been wondering what Google was going to do with AdScape, the small company that developed the core technology behind AdSense for Games, which Google acquired for a cool $23 million over a year and a half ago.

AdSense for Games can insert a variety of types of ads into Flash-based games. Demonstrations showed casual games aimed at both kids and adults.