Posted on November 9, 2009 by Eric Jacksch
A new student-run program in Indianapolis called Now Think Now encourages teens to think and make better decisions behind the wheel. Their web site explains, Now Think Now is a social site where teens and other community members can gather and share their stories, ideas and opinions. Our ultimate goal is getting teens the information they [...] [...more]
Posted on September 22, 2009 by Eric Jacksch
Twitter took blogging to microblogging. Now sites like 12seconds.com and robo.to are introducing us to the concept of microvideo. The New York Times ran a great introductory article yesterday. What do you think? Will Microvideo become the new medium of choice, augment Twitter, or just fade away? [...more]
Posted on July 23, 2009 by Desiree Scales
If you aren’t one of the 4 million people who have already watched this video, take a quick look. Its a song about how Dave Carroll, a musician, had his guitar broken by my former employer, United Airlines. (The back-story is here http://www.davecarrollmusic.com/story/united-breaks-guitars if you’re interested.) Think about it, this video has been viewed on the Internet over [...] [...more]
Posted on July 8, 2009 by Desiree Scales
I’ve been to Twitter Jail for the past few weeks and it wasn’t pretty. The effects are still being felt. (This hasn’t just happened to me, but a few of my Twitter-buds as well). In short, we used some tools online which, for some reason, flagged our accounts. My @desireescales account was (and still is) [...] [...more]
Posted on June 25, 2009 by Desiree Scales
This came across my desk last week. A small company in Blowing Rock, NC called Christopher’s Wine & Cheese is using social media to compete with large companies and their multi-million dollar marketing budgets. Banding together with three small Bed & Breakfasts, they are sponsoring a “B&B and Winery Dream Vacation” along the Blue Ridge [...] [...more]
Posted on June 11, 2009 by Desiree Scales
Back in the day when I was a flight attendant for a major airline, we were taught what I call the “Flight Attendant Effect.” It goes like this: If you pay special attention to just one customer on the plane, all the customers around him/her will feel special too and their impression of the airline [...] [...more]
Posted on June 4, 2009 by Desiree Scales
Last week we talked about how you can’t rush social media results. This week we’re going to talk about how to measure those very results. This is kind of a road map that let’s you know you’re on the right track. One of the first obvious things you want to look at is how many followers [...] [...more]
Posted on May 29, 2009 by Desiree Scales
Typical lifespan of a social media campaign: You get on Twitter. You put up a company Facebook page. You blog. You update your LinkedIn profile. You wait. A week goes by, nothing. A month, some activity, but no results. You quit. The problem is that you can’t quit. Heck, you can’t even slack off and just post [...] [...more]
Posted on May 28, 2009 by Dallas Lawrence
Last week, hundreds of traditional and online news outlets reported the news that none other than famed New York Times Pulitzer Prize winning columnist Maureen Dowd had mistakenly cribbed entire sections of a recent column from one of the web’s most widely read bloggers. We’ve said it in this space time and again. With more than three-quarters [...] [...more]
Posted on May 21, 2009 by Desiree Scales
Funny thing about actively selling your product/service/brand through social media, it doesn’t work. Nope. Don’t even try. Get that idea out of your head right now. Think about this instead. Imagine yourself at a party with hundreds of other people around. If you don’t like parties, imagine yourself in a pub at a table with your closest [...] [...more]
Posted on May 14, 2009 by Desiree Scales
To continue the theme of social media bringing people together both in person and in online collaboration instead of driving them apart as some folks attest, I will present the following evidence to the former: This week, I hosted our first local Tweetup (noun, A real world meeting between two or more people who know each other [...] [...more]
Posted on April 30, 2009 by Desiree Scales
Often, when I’m speaking about social media to a group of business-owners, some of them start to talk about how technology has basically shut people off from each other. They worry about how people have become utter zombies praying to the altar of technology and Tweeting or Facebooking 10 hours a day. They worry about [...] [...more]
