New ideas are almost a dime a dozen. There’s an innovation on almost every street corner. What makes a new idea successful is a well thought out, well developed marketing plan that everyone in the organization can understand, believe in and follow. Without a solid marketing plan it is too easy for an organization to [...]

I recently installed Windows 7 Ultimate (32 bit) on my brand new HP Mini 110 (it ships with XP). The Windows 7 distribution included all the drivers needed to get the system up and running, including the WiFi drivers, making it a very painless process.  Once running, it automatically downloaded the vendor-specific video driver, resulting [...]

There’s a world of difference in the way “organizations” handle problems when they are caught with their hands in the cookie jar. While usually relatively minor, from a national media standpoint, almost every organization encounters major or minor problems each year as they have “run-ins” with the media. This is especially true today where citizen [...]

A common complaint among computer owners is that, over time, their computer starts to run slower.  There are a number of causes including hard drive fragmentation, registry fragmentation, registry errors, malware, general clutter and unnecessary start-up programs. Taken individually, most of these problems aren’t that serious. Windows is getting better at avoiding fragmentation, and the [...]

A few weeks ago, Twitter was hacked. Facebook also had its woes. Recently Gmail went down. What’s a girl to do? If you were like me, it felt like my blood supply got cut off. It got me thinking. What do we do when technology isn’t available? We are used to having technology relationships. But [...]

Twitter took blogging to microblogging.  Now sites like 12seconds.com and robo.to are introducing us to the concept of microvideo. The New York Times ran a great introductory article yesterday. What do you think? Will Microvideo become the new medium of choice, augment Twitter, or just fade away?

Last year I wrote about LoJack for Laptops, software that periodically checks in with a central server to help locate your laptop if it is stolen. One of the LoJack features that caught my attention is that, when installed on compatible computers, a bios agent is activated.  The bios agent is supposed to reinstall LoJack if the [...]

The most valuable asset any organization has today is not its facilities. It’s not the inventory in the warehouse or on the production line. It’s not healthy bottom line the company achieved last year (although right now that would be sweet!). It’s people. This is especially true in the PC/CE/Communications marketing arena where quality and [...]

Over the past 20 + years in the PC/CE marketplace we’ve learned and relearned our job 40-50 times. Every time the industry changes, every time the communications avenues shift; life/opportunities change. Since the Internet and Web came into their own editorial and promotional outlets/targets have shifted…dramatically. We all read the same studies, the same reports [...]

This week has been interesting, to say the least. Between countless deadlines, traveling, training, projects, some disappointing news, some exciting news and life in general, the last 7 days have given me my money’s worth — if there was such a thing. And a laugh or three. Which brings me to my thought for this [...]

By now most of us know that when we delete a file from our computer it isn’t really gone – the space is merely marked as being available for reuse. Unlike in the physical world, where we can easily shred or burn documents we wish to dispose of (and put the others out in the [...]

So, for the month of July I had a little personal goal of running and cycling 1000 miles. Yup you read that right, 1k miles. I knew that it would be tough to get in due to my travel schedule. Over the weekend I realized that I would have to get in 350 miles in 6 [...]