Comments on: Social Media and the ‘Flight Attendant Effect’

By: Focus on Just One Person at a Time

Focus on Just One Person at a Time — Mon, 04 Jan 2010 13:13:24 +0000

[...] friend and social media maven Desiree Scales calls this the “flight attendant effect” of social media. The premise comes from when a flight attendant gives special care to one passenger, and all of the [...]

By: Now Marketing |

Now Marketing | — Fri, 19 Jun 2009 13:36:25 +0000

[...] Other social media, such as Facebook and LinkedIn, also provide a short shelf life for marketing. What the good marketer realizes is that instead of creating a lasting message, they need to create a lasting image. Therefore, they focus their marketing on the immediate needs of a few customers, or provide information that will make fans of a handful (in relative terms) of customers. They they rely on the ripple, or viral, effect of social media to lift their brand to a greater consciousness among other social media users. Desiree Scales refers to this as the ‘Flight Attendant Effect.’ [...]

By: Evolving Squid

Evolving Squid — Tue, 16 Jun 2009 20:11:56 +0000

If you can’t say something nice, as our mothers told us, you may want to keep it to yourself.

… or you may not. Sometimes, un-nice things need to be said. A well timed reality slap can be as effective as a decade of insincere niceties.

By: Tonya Cash

Tonya Cash — Thu, 11 Jun 2009 20:11:55 +0000

So true Desiree!

Being helpful and kind is very POWERFUL.
The good guy or gal usually wins in the end, good karma.
And I find the only way to truely be seen as an “expert”.

People can see right through the fakeness.
You might get known, but not the way you want.
And people might think you are educated on the topic, but not want to really work with you.

Thanks for sharing the “Flight Attendant Effect”. I hope more people will start to help others & the community they live in. We can all help in some way. We can all make this a better place to live & a better place to work. And build our careers while giving back.

Best of Luck to you and your company!
And thanks for all the teaching and help you do for small businesses!