Typical lifespan of a social media campaign: You get on Twitter. You put up a company Facebook page. You blog. You update your LinkedIn profile. You wait. A week goes by, nothing. A month, some activity, but no results. You quit. The problem is that you can’t quit. Heck, you can’t even slack off and [...]

The question they asked was “Will you help save local TV?” and the public said, “Sounds good, sure, that’s a no brainer, where do I sign?” They ought to be ashamed for not asking the real question.  The real question is, “Will you pay more for cable or satellite to enrich Bell Global and Rogers?” [...]

Last week, hundreds of traditional and online news outlets reported the news that none other than famed New York Times Pulitzer Prize winning columnist Maureen Dowd had mistakenly cribbed entire sections of a recent column from one of the web’s most widely read bloggers. We’ve said it in this space time and again. With more than [...]

We all know that we should eat better. But how does one really do that? With our busy schedules, traveling, kids, just life, finding the time to make healthy things to eat is the last thing on our mind. How can you make easy changes in order to have a healthier diet? Here are four steps to [...]

“I knew it would come to this.” – Beth Charles, Obsession (2009) Open for Business – Apple wasn’t the first to build a smartphone or the first to offer apps. They were just the first to make them real, real fun/interesting. Offer the right merchandise, the right mood and most people will take the bait. [...]

I’ve been avoiding writing about pandemic planning for a while because there has simply been too much hype.  But there is a positive side to all this:  Companies, through their pandemic planning, are hopefully making workplaces safer and taking a look at their business continuity plans. Every year we have “flu season”.  And every year [...]

I hear a lot of complaints about poor technical support.  Let’s not beat around the bush here – the tech support that most companies provide sucks. They staff their first-level support lines with the least expensive luke-warm bodies they can find and train them to follow set scripts in an attempt to fix the most common problems. I [...]

Funny thing about actively selling your product/service/brand through social media, it doesn’t work. Nope. Don’t even try. Get that idea out of your head right now. Think about this instead.  Imagine yourself at a party with hundreds of other people around. If you don’t like parties, imagine yourself in a pub at a table with [...]

How does technology impact our life when it comes to fitness? For some, it can hinder their life. For example, sitting behind the computer for hours on end, playing video games or interacting only on phones! While all of these gadgets are great (I will be the first to admit that my Blackberry is everywhere [...]

Marketing people have done an outstanding job of convincing senior management: We know the right people We need to launch a product with a big bang We need to do a 1:1 meeting with just the right editors/writers/reviewers We need an editorial tour We need four-five star reviews We did it all for them  We [...]

TECHLife Post is closed Friday and Monday as our staff enjoy an extended long weekend.  Happy Victoria Day and see you on Tuesday!

To continue the theme of social media bringing people together both in person and in online collaboration instead of driving them apart as some folks attest, I will present the following evidence to the former: This week, I hosted our first local Tweetup (noun, A real world meeting between two or more people who know each [...]