Comments on: Google AdSense: Time to Pull the Plug http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/ Living with technology. Fri, 02 Mar 2012 00:17:39 +0000 hourly 1 http://wordpress.org/?v= By: Evolving Squid http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-4477 Evolving Squid Mon, 01 Feb 2010 13:52:12 +0000 http://techlifepost.com/?p=3298#comment-4477 Gonna necromancer this one because I must have missed Mike's response last year. If I imagine I'm on your scuba site, I'm definitely not interested in radio ads. I'm there to look for Scuba information. More to the point, unless I'm shopping for radios, I don't care what the latest and greatest radio is or does. When I'm shopping for radios, then I want to be able to find reliable information about the latest and greatest radios. When i'm reading about scuba safety, I don't want to see anything about shopping. In fact, seeing ads when i am not interested has a negative impact on my likelihood of future purchase. Seeing too many ads makes me think "Must be crap: they blew their money on advertising instead of quality." Gonna necromancer this one because I must have missed Mike’s response last year.

If I imagine I’m on your scuba site, I’m definitely not interested in radio ads. I’m there to look for Scuba information.

More to the point, unless I’m shopping for radios, I don’t care what the latest and greatest radio is or does. When I’m shopping for radios, then I want to be able to find reliable information about the latest and greatest radios. When i’m reading about scuba safety, I don’t want to see anything about shopping.

In fact, seeing ads when i am not interested has a negative impact on my likelihood of future purchase. Seeing too many ads makes me think “Must be crap: they blew their money on advertising instead of quality.”

]]> By: Mike CJ http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-592 Mike CJ Mon, 16 Mar 2009 17:52:36 +0000 http://techlifepost.com/?p=3298#comment-592 I'm drawn to comment again, this time to Evolving Squid. How do you think Yaesu became the market leader in radio equipment? Through advertising! It's the only way new brands can get themselves into an existing market. If you turn off all the advertising due to "information overload" you could end up missing the new piece of radio kit that was launched yesterday that does everything the VX-8R does and more for $540. Now, imagine you're browsing my scuba diving site and Google serves up an ad about this new piece of kit (because it knows you're into radio from your browsing history) then that's the moment you need to go and find your clear simple information. I’m drawn to comment again, this time to Evolving Squid. How do you think Yaesu became the market leader in radio equipment? Through advertising! It’s the only way new brands can get themselves into an existing market. If you turn off all the advertising due to “information overload” you could end up missing the new piece of radio kit that was launched yesterday that does everything the VX-8R does and more for $540. Now, imagine you’re browsing my scuba diving site and Google serves up an ad about this new piece of kit (because it knows you’re into radio from your browsing history) then that’s the moment you need to go and find your clear simple information.

]]> By: Evolving Squid http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-590 Evolving Squid Mon, 16 Mar 2009 17:26:15 +0000 http://techlifepost.com/?p=3298#comment-590 The sum of all my objection to advertising is this: I don't want ads in my face. What I want is to know where ads can be found, so when I seek information, I can find it. Filling my very existence with advertisements does NOT help. It just contributes to information overload. I think that every person only has so much time to pay attention. Our lives are hectic. We neither need nor want to waste time with ads. What we want is clear, simple ways to access the information we need. To me, that means that sales sites (retailers, and manufacturers) need to have cleaner, easier to access sites. Search engines need better ways of sorting through the chaff to get to the wheat. I just dropped $800 on a Yaesu VX-8R and some accessories. I didn't do that based on an ad. I did it because a friend had a VX-7R, and when I looked that up I found info on the VX-8R. It was easy to find info. It was info connected to what I was doing. It was relevant and non-intrusive. That's where advertising should be going. The sum of all my objection to advertising is this: I don’t want ads in my face. What I want is to know where ads can be found, so when I seek information, I can find it.

Filling my very existence with advertisements does NOT help. It just contributes to information overload. I think that every person only has so much time to pay attention. Our lives are hectic. We neither need nor want to waste time with ads.

What we want is clear, simple ways to access the information we need. To me, that means that sales sites (retailers, and manufacturers) need to have cleaner, easier to access sites. Search engines need better ways of sorting through the chaff to get to the wheat.

I just dropped $800 on a Yaesu VX-8R and some accessories. I didn’t do that based on an ad. I did it because a friend had a VX-7R, and when I looked that up I found info on the VX-8R. It was easy to find info. It was info connected to what I was doing. It was relevant and non-intrusive.

That’s where advertising should be going.

]]> By: Birdfree http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-587 Birdfree Mon, 16 Mar 2009 14:07:00 +0000 http://techlifepost.com/?p=3298#comment-587 I am using the google adsense and adwords. I am using the google adsense and adwords.

]]> By: Eric Jacksch http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-586 Eric Jacksch Mon, 16 Mar 2009 13:36:35 +0000 http://techlifepost.com/?p=3298#comment-586 Mike, thanks for your comments -- debate and opposing viewpoints are always welcome here. I think this is an issue that needs much more discussion. My concern is that there is no opt-out. You might be comfortable with it and I might not care either. In fact, some of us might prefer targeted ads because they're more interesting to us. But some people are very uncomfortable about being profiled by advertisers and I think it's bad business to force it on them. To put a Canadian perspective on it, I think that one's surfing habbits in aggregate may constitute personal information. That has significant legal implications in this country. Globally, I don't know how this is going to play out. Mike, thanks for your comments — debate and opposing viewpoints are always welcome here. I think this is an issue that needs much more discussion.

My concern is that there is no opt-out. You might be comfortable with it and I might not care either. In fact, some of us might prefer targeted ads because they’re more interesting to us. But some people are very uncomfortable about being profiled by advertisers and I think it’s bad business to force it on them.

To put a Canadian perspective on it, I think that one’s surfing habbits in aggregate may constitute personal information. That has significant legal implications in this country.

Globally, I don’t know how this is going to play out.

]]> By: The Squid Zone http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-584 The Squid Zone Mon, 16 Mar 2009 13:08:19 +0000 http://techlifepost.com/?p=3298#comment-584 <strong>Dear Advertisers... here's something to think about....</strong> Over at Tech Life Post today, they have a couple of articles regarding Google Ad Sense. If you don't deliberately block ads, you've probably seen it in action and don't even realize it. Google makes its money, if you didn't...... Dear Advertisers… here’s something to think about….

Over at Tech Life Post today, they have a couple of articles regarding Google Ad Sense. If you don’t deliberately block ads, you’ve probably seen it in action and don’t even realize it. Google makes its money, if you didn’t……

]]> By: Mike CJ http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-583 Mike CJ Mon, 16 Mar 2009 13:06:20 +0000 http://techlifepost.com/?p=3298#comment-583 I've been thinking about this as well Eric, and I've come to the opposite conclusion. As a "consumer" of websites, I accept that most sites need to sell advertising as part of their business model. I'd much rather see adverts targeted to my interests as a consumer than otherwise. As an example, I'm a scuba diver, so I guess Google will learn that over time, and will serve me with scuba related ads. I'm quite happy with that! I may find out about products I didn't know about before. I think this move might actually make Adsense ads visible again to Joe Public, which has to be a good thing. Sorry - but you did say on Twitter that this might be controversial, so I thought I'd get the debate going! I’ve been thinking about this as well Eric, and I’ve come to the opposite conclusion. As a “consumer” of websites, I accept that most sites need to sell advertising as part of their business model. I’d much rather see adverts targeted to my interests as a consumer than otherwise. As an example, I’m a scuba diver, so I guess Google will learn that over time, and will serve me with scuba related ads. I’m quite happy with that! I may find out about products I didn’t know about before.
I think this move might actually make Adsense ads visible again to Joe Public, which has to be a good thing.
Sorry – but you did say on Twitter that this might be controversial, so I thought I’d get the debate going!

]]> By: Evolving Squid http://techlifepost.com/2009/03/16/google-adsense-time-to-pull-the-plug/comment-page-1/#comment-579 Evolving Squid Mon, 16 Mar 2009 11:10:54 +0000 http://techlifepost.com/?p=3298#comment-579 Simple solutions for web users: 1. block cookies except from the most trusted sites you visit. Most sites that set a cookie only do so for user tracking. If the site blocks you because you wouldn't accept their cookies, are you really missing anything? The list of places I accept cookies from is quite short, and limited to places where I want my preferences kept between sessions. Some places I take the session cookie but delete it when the browser closes (like this blog). Most places' cookies are unceremoniously dropped. 2. Install firefox ( http://www.mozilla.org ) 3. Install adblock plus on firefox ( http://adblockplus.org/en/ ) Simple solutions for web users:

1. block cookies except from the most trusted sites you visit. Most sites that set a cookie only do so for user tracking. If the site blocks you because you wouldn’t accept their cookies, are you really missing anything? The list of places I accept cookies from is quite short, and limited to places where I want my preferences kept between sessions. Some places I take the session cookie but delete it when the browser closes (like this blog). Most places’ cookies are unceremoniously dropped.

2. Install firefox ( http://www.mozilla.org )

3. Install adblock plus on firefox ( http://adblockplus.org/en/ )

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